NovaLash was founded in 2004 by biologist and cosmetic chemist, Sophy Merszei, as she pioneered the very first distribution and training network for eyelash extensions outside of Korea. With the help of a team of physicians and scientists from the University of Houston and Baylor College of Medicine, NovaLash was able to produce and perfect the safest possible products and techniques and quickly became the world’s first global distributor of eyelash extension products. NovaLash continues to be the leader in the field of eyelash extensions and is committed to providing safe, beautiful, flawless eyelash extensions to enhance any woman’s natural beauty. Armed with considerable research and a commitment to product superiority, NovaLash has developed award-winning adhesives and cosmetics including Platinum Bond Adhesive and LashLiner.
WHY CHOOSE NOVALASH?
NovaLash Lash Extensions are a glamorous new way to extend the length and thickness of natural eyelashes, and are a practical, convenient and beautiful alternative to the daily use of mascara. Unlike decades-old, traditional false lashes, lash extensions are the first innovation in lash lengthening that can be worn daily, without nightly removal. Because each tapered, synthetic lash is bonded to a single natural lash, the final result is of effortless glamour and difficult to detect even close up.
The NovaLash Challenge
A double-blind study was conducted to determine the effectiveness of NovaLash brand extra strength elastomeric adhesive (Platinum Bond®) versus other extra strength cyonoacrylate lash adhesives.
40 extra curly 0.2mm diameter NovaLash® brand lash extensions were placed on the left side with Platinum Bond® adhesive. On the right, 40 of a leading competitor’s extensions were applied using “extra strength” adhesive of Asian origin.
By week number 2, the competitor’s side showed signs of adhesive breakdown and lash extension loss.
NovaLash Challenge Conclusion
NovaLash® brand Platinum Bond® adhesive was shown to be 2 times as effective as the leading competitor in the following areas: strength, durability, pigmentation, texture, and curl.
HOW LONG DO THEY REALLY LAST?
When properly applied, using Platinum Bond Adhesive, NovaLash lash extensions can be worn throughout the year with minimal monthly maintenance. Touch-ups are recommended after the initial full set application to refill any lashes that have cycled out. To maintain the full, thick appearance of a new set of lashes a visit to BBC Lash + Brow is recommended every 2-4 weeks based on your own natural lash growth cycle.
CAN LASH EXTENSIONS HARM NATURAL LASHES?
When applied properly, lash extensions will not harm natural lashes. The NovaLash application technique allows natural lashes to grow and thrive with extensions. This technique requires several different “separation” steps during the application process so each extension is adhered to a single natural lash in order to prevent interruption of the lash growth cycle.
CAN MASCARA BE USED WITH LASH EXTENSIONS?
Mascara is typically not needed with lash extensions. Mascara should only be used when a touch-up is drawing near. Water-soluble mascara can be worn; however constant use of mascara may shorten the lifespan of lashes. Waterproof mascara is not recommended for use, as it will dissolve the bond with the lashes. NovaLash glycol and carbonate free mascara is specifically formulated for use on extensions without interfering with the adhesive (available in the BBC Lash + Brow studio).
ONCE APPLIED, WHAT IS THE PROPER WAY TO CARE FOR LASHES?
Nightly conditioning is necessary to maximize the life of the extensions. NovaLash’s nighttime conditioning/cleansing pads are perfect for cleaning the lashes free of any makeup or debris while moisturizing the lashes to maintain flexibility. Using a lash wand to comb the lashes free of tangles is also recommended. You shouldn’t leave a hair salon without top of the line hair products – same with your lashes! Ask your BBC Lash + Brow Artist about purchasing a take home aftercare kit.